SOCIAL MEDIA MANAGEMENT COURSE

In this course, you'll acquire the skills and knowledge needed to become a proficient social media manager. From understanding the psychology behind user engagement to mastering various platforms' algorithms, you'll learn how to create compelling content that resonates with your target audience. Topics covered include:​

• Strategy Development - Craft effective social media strategies aligned with organisational goals, target audience preferences, and industry trends.​
• Content Creation - Explore techniques for creating high-quality visual and written content optimised for different social media platforms.​
• Audience Engagement - Learn strategies to foster meaningful interactions with followers, drive user engagement, and build brand loyalty.​
• Analytics and Optimisation - Utilise analytics tools to track key performance metrics, measure campaign effectiveness, and refine strategies for continuous improvement.